Seventh Generation, Inc.

Seventh Generation, Inc.

Assigned to create a campaign for a product or company of our choosing using only the visuals and the logo; no body copy allowed. 

While researching, I learned that Seventh Generation, Inc. is one of the few natural cleaning brands that uses non-synthetic fragrances in their products. I wanted to highlight this little known fact by showing that what you read in the scent's name is what you get, no chemicals added.

These print ads would consist of flat lay stylized images of the actual plants that make up the scent ingredients arranged in the shapes of Seventh Generation, Inc.'s cleaning products with their respective caps at the top.