We were assigned to rewrite headlines for the "Wear It!" billboard campaign that ran for the Hennepin County Sheriff this past summer (see original below), as it was "a waste of a creative opportunity" to quote my professor.
This campaign promotes the use of life jackets during summer lake activies among families. It is intended to run as a series of billboards along common routes to lake cabins "up north".
Mothers in Minnesota that either live on a lake, or visit their lake cabins with their families often.
Simple and effective floatation device.
Life jackets prevents people from drowning and dying.