Life Jackets

We were assigned to rewrite headlines for the "Wear It!" billboard campaign that ran for the Hennepin County Sheriff this past summer (see original below), as it was "a waste of a creative opportunity" to quote my professor.


This campaign promotes the use of life jackets during summer lake activies among families. It is intended to run as a series of billboards along common routes to lake cabins "up north".

Target Audience:

Mothers in Minnesota that either live on a lake, or visit their lake cabins with their families often.

Product Attribute:

Simple and effective floatation device.

Product Benefit:

Life jackets prevents people from drowning and dying.