GoGirl

These 3 print ads ideally would run in LGBTQ magazines, like Lavender Magazine or The Advocate, and the experiential marketing event is more of a conceptual write up.

Product:

GoGirl is a female urination device, or FUD, that allows you to urinate while standing up.

Target Audience:

Members of the LGBTQ community who are transitioning.

Product Attribute:

You can urinate standing up.

Product Benefit:

You can urinate almost anywhere that your heart desires.