Chevrolet Volt

Product:

2015 Chevrolet Volt, and the New Classic For The Classics senior pricing program (for applicable audience).

Target Audiences: 

  1. Parents of young children.
  2. Folks ages 65+ who typically drive older Buick car models.

Product Attribute:

The car runs on electricity as well as gas, if needed. Two engines.

Product Benefit:

More economic. Be the envy of all your neighbors (and classmates).